Blogging Tips: Repackaging Old Idea

By admin | Oct 26, 2009

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Don’t know what to write in your blog? Well that happens sometimes when you had this sudden feeling that you are lack of idea to write any posts for your blog. In this post, I’m gonna tell you how you can rewrite an old post/idea and repackage them into a brand new post.

This is internet marketing, some principles and concept of internet marketing do change and some does not. So, when you came across to writing a post in the same field, what you need to do is to rewrite and repackage them and make the information up to date with current trend. That’s how you gonna do it.

Let’s talk about a story for marketing, about 30 years ago, there is a book called the “Lazy Man’s Way to Riches” by Joe Karbo. He published an ads in the Los Angeles Times and this book was a complete flop – zero results. So Joe rethinks his strategy and decided to risk running the ad again, but this time around he change the book title to “How to make $20,000 a year the lazy way”. Guess what, this time Joe pulled hundreds of thousand of dollar from his ads.

This proves that your title of post greatly affects your reader perception of the whole post, included the content. This shows how important it is to repackage an exact same idea into a new one, for this example it is about the title alone. Think about your point and content of the post, how much different it would be with different presentation and up to date information.

2 Comments »

Comment by Chandan

2009-11-14 17:43:42

Great tips. I will try to use this tips for my blogs. I often get problem in finding new topics for blogs.

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Comment by admin

2009-11-15 12:32:44

Yes, I do have the same problem here. Luckily the internet networking has been progressively changes and updates and hence making it very challenging and interesting to bring up old outdated information and reproduce with current updated information.

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