Introduction to SEO for Beginner Blogger

By Blogotise | Mar 23, 2010

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. SEO is accomplished by optimizing certain sections or “elements” in the HTML coding of each page. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, one thing, a blogger who did SEO for their blogs are not guranteed with high ranking. However, no SEO is being done then your blog would not get noticed at all.

The aim of seo is to maximise targeted types of valuable traffic to a website from search engines by improving the visibility of said website in Google organic or unpaid SERPS.

The majority of web traffic is driven by the major commercial search engines – Yahoo!, MSN, Google & AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google’s results). If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries, the words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Yahoo! are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and MSN, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.