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Make money online, how far and how much you think that you could earn?

I just read through the news from Mashable entitled “Online Advertising Revenues Reach Record Quarterly High” moments ago. Was excited to read about the news.
I mean, there are still a lot of readers and friends questioning the possibility of make money online, especially the question about how much could be earn through online advertising network. Well, I guess it is a pretty stupid question to ask since there are so much successful cases around internet.
“The end of 2009 showed a record high in online ad spending – $6.3 billion for Q4. This is the largest amount ever spent on online advertising in a single quarter, according to the Internet Advertising Bureau (IAB).”
“Search is the most traditional element of online advertising, and this sector claims 47% of online ad dollars. Display ads grew by 8% over the year, but one sector of display advertising outperformed the rest: Digital video advertising, where ad spending increased by almost 39% between 2008 and 2009.
As consumers spend more and more time on sites like YouTube , Facebook and the like — twice as much time as they spend watching TV, — advertisers and brands are paying attention to the old marketing adage, “Fish where the fish are.” ” – Mashable: Online Advertising Revenues Reach Record Quarterly High.
Making money through a Blog is almost impoosible unless you are someone like Mashable but good luck with yours.